Victorias Secret was founded by Roy Raymond in 1977 in San Francisco, California. It offers intimate wear, lingerie, sleepwear, swimsuits, beauty products and accessories for women. The first store opened at the Stanford Shopping Centre in Palo Alto. The company grew with more stores and a mail order catalog. It operates through more than a thousand retail stores, independent outlets, catalog and website. It is a wholly owned subsidiary of Limited Brands. The company has three operating divisions: Victorias Secret stores, Victoria's secret direct( for online and catalog operations) and Victoria's secret beauty.
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Victorias Secret Marketing Strategy
The company's marketing strategy has evolved from being a value driven shopping to a luxury experience. The Victorias Secret fashion show is held annually as an elaborate marketing tool. The shows feature leading fashion models, music, costumed lingerie, entertainment and celebrity performances. The models, popularly called Victoria's secret Angels are under contract to the company. The wings worn by the models have become an emblem of the Victoria's secret brand.
Victorias Secret Direct- Online And Catalog Operations
Victorias Secret has been a leader in the catalog business. The catalogs let the customers review the company's products in different styles, fabrics and colours. It has a cult following and presents lingerie in a sensual, tasteful manner. Victorias Secret Direct mails more than 400 million catalogs every year. The company's e-commerce website was launched in 1998. Catalogs and e-stores give customers the convenience and privacy of shopping from home. The online shopping experience offers easy browsing and buying, with product information, expert fit advice, photographs, customer service and fast shipping. The website provides an easy, enjoyable experience, every step of the way.
Reward Programs And Gift Cards By Victorias Secret
Victorias Secret is America's number one speciality retailer of women's intimate apparel. The glamorous stores offer an assortment of lingerie, intimate apparel, night-wear and beauty products. Victoria's secret offers Angel cards as a membership reward program. Earn reward points and get easy access to sales, exciting offers, gifts and invites to in store events. Victoria's secret gift cards can be redeemed online, in store or via catalog. They are shipped in beautiful boxes and are the perfect gift for a special someone.
Victorias Secret Has Transformed Lingerie Shopping
The company's stores offer a comfortable shopping environment for men who want to buy intimate wear for their lady. Victorias Secret has been a pioneer in the business of sexy lingerie and sleep wear. The brand has transformed the concept of lingerie shopping. Sleepwear, lingerie or lounge wear, all products are made with the best and finest fabrics. Victoria's secret offers different product lines such as Angels, Very Sexy and Body by Victoria.