The Growth Of Vera Bradley
The brand Vera Bradley has earned a reputation and a loyal customer base over a span of almost three decades. Baekgaard and Miller were felicitated with the Entrepreneur of the year award in 1987 by Ernst and Young. The company exhibits its merchandise at various trade shows. The brand continuously tries to innovate, bring new designs and styles, pushing the envelope in terms of fashion and functionality. They sell at more than 3500 retail outlets and stand alone stores across the nation and internationally.
A Range Of Products By Vera Bradley
Vera Bradley is most popular for its patterned bags made of quilted cotton in various designs, styles and colours. The company continues to innovate and surprise, introducing new fabrics, designs and patterns four times every year. With every season, some patterns retire and new ones are introduced, but the quality and functionality synonymous with the brand is kept intact. Recently, Vera Bradley has introduced a range of baby products for kids and moms. Along with unique, stylish handbags, the brand also offers co-ordinated accessories, flip-flops and sunglasses. A stationary collection with notebooks, pencils and binders is also available in signature cotton patterns. Limited edition collections offered by the company include merchandise for pets, beach bags, resort bags etc. The company has earned a reputation in the gift industry. The stylish cotton luggage and accessories are a combination of distinctive designs, colours and trims.
Personalised Bags And Gift Cards By Vera Bradley
At Vera Bradley, customers can buy unique, personalised merchandise by adding a moniker. They can choose a letter layout, a font style and thread colour. The bag can bear a name, initials, a company's logo or a team mascot to create the perfect, unique fashion accessory. If one is looking for a special gift for their lady and can't make a choice, the company offers a beautifully wrapped gift card that lets her choose a gift for herself.
The Vera Bradley Foundation
The company is committed to social causes and supports breast cancer research at Indiana University Cancer Centre through the Vera Bradley Foundation. It hosts golf and tennis tournaments in Fort Wayne, Indiana to raise funds for cancer research. The founders embraced the cause of supporting cancer research in 1993 after the losing a dear friend to the disease.