Awareness About GAP
Those interested in fashion have obviously heard of Gap, the denim brand. Many know that this brand has been around for quite some time and the distinct segment in casual wear that it caters to. Don and Doris Fisher started Gap and they opened the first store for Gap in 1969. The reason at that time was a more immediate one. It was the realization that there were no jeans with the right fit at that time. The Fishers are known to have grown their business thoughtfully and that is evident in the growth path that the company has followed over the years.
The GAP Growth Story We all know how denim is an integral part of being young, growing up and holding onto the teenage whims and fancies through our favorite denim wear – the jeans. Thus, the company Gap which was formed to specialize in this category of casual wear has had certain special tricks up its sleeve in order to encash in on the apparel industry. They have also been able to transform the retail movement in jeans in the fashion industry. Today there are about six associated brands that the company sports – Banana Republic, Athleta, INTERMIX, Old Navy, Piperlime and the original brand Gap. There are over one lakh employees employed by the company and over three thousand stores that the company has in various locations globally.
The Ideals Of GAP Every company has to have certain factors that would distinguish them from others. When it comes to being a part of the competitive fashion industry, the attributes need to be well defined in order to hold onto the focus. The prime attributes of the company Gap are delivering results, creativity, putting customers first and doing what is ethically right instead of simply looking at revenue numbers.
The Diversity Of The Different GAP Lines The different vice lines of Gap have been formed to cater to the different needs of the young generation. While jeans represent the casual wear of choice of the young generation, it does not need to cater to only the younger crowd. Banana Republic for instance, is a brand that promises luxury in the affordable way. Piperlime is a brand that sells boutique clothes online. Athleta addresses the need for sports or outdoor wear for the young sportsmen and women. In such ways, every vice line of the original company seeks to meet the diverse clothing needs of the young and the not so young as well.
The Strength Of GAP The company Gap boasts of a way of working that is different from other fashion conglomerates. It believes in equitable sharing of profits and ensuring quality down the supply chain. Thus, from the laborers in the cotton fields for the women or men who manufacture or stitch the clothes, Gap is proud to show how well it treats every vendor and business partner. Their San Francisco flagship store has been around from the time of inception and is a hallmark in the American fashion industry.
