How The Journey Of Edible Arrangements Began
Edible arrangements were started by Tariq Farid and his brother Kamran Farid in 1999. The first store opened in East Haven, Connecticut. They designed a supply chain management process, equipped with computer systems and training manuals. In the year 2001, the company began franchising and has quickly grown to more than a 1,100 stores worldwide. Edible Arrangements has made a mark internationally, with outlets in America, Europe, Middle East and Asia- it is present in fourteen countries, all over the globe. Edible arrangements also provide master franchise options. They are the pioneers of the fresh fruit bouquet category. An Edible Arrangements Masterpiece That You Can Eat
The tasty creations are designed with imagination and love. The marketing strategy at Edible arrangements focuses on outstanding customer satisfaction and innovation. Their grab-n-go line of products, gives the customers a chance for â€œhealthy indulgencesâ€. In the business sense, this Edible to Go line helps in increasing in-store sales, with better brand publicity and customer attention. The orders can be picked up from the store or delivered to your doorstep. Every arrangement is fresh, unique and made to order. It could be a thank you gift for your colleague, or an attractive centre piece at a party, fruits and chocolates are perfect for all seasons and occasions. The Edible Arrangements Marketing Strategy
The company utilises multiple order channels, like online orders and toll free calls, to optimize their business. Edible arrangements spends millions on advertising and marketing plans, utilizing various forms of the media, to get exposure and customer attention. Extensive training programs for franchise owners, helps in achieving efficient in-store operations. Every summer, they organise an annual franchise convention. The e-learning program, NXSTEP, helps in training new employees. They ensure fruit freshness, consistency, pricing and quality, across all outlets. Edible Arrangements- A Success Story
The company has witnessed phenomenal growth, with rising sales and profits; Edible Arrangements has successfully created a niche for itself. Industry recognition has also come along the way. Top business experts and trade publications have appreciated the meteoric growth of this franchise company. Entrepreneur magazine listed Edible arrangements among the top global franchises for five consecutive years. It was ranked number 9, among Forbes magazine's â€œTop 20 franchises to startâ€. The company organises an annual charitable gift giving program, in association with the National Breast Cancer Research Foundation. With consistent growth, recognition and a swelling base of satisfied customers, Edible arrangements are surely on the path of success.