Website On Bags - eBags
When you read up on eBags, you will surely not feel surprised that it is an online retailer which is said to be largest in the market for bags of every kind. Indeed, we all know that bags are a category of accessories that are both fashionable and necessary at the same time. Bags are shopped for most by women than by men though everyone needs bags and that too not one but several to go along with different needs and occasions. We need bags for work, for school, for going shopping, for parties, holidays and so forth. And this thriving consumer segment is what we can cash in on as this website has been able to do. About eBags
If you wish to know more about the website eBags, there is a lot of information online. The company is a large retailer of bags of every sort. You will find here handbags, luggage, laptop bags, accessories, backpacks and more. The company was established way back in 1999. This .com business was set up in Colorado, Greenwood Village. This online retailer decided to specialize in this category like none other. Thus, the website offers a wide range of choice of brands covering five hundred or more and more than forty thousand products. The choice is thus stupendous for any kind of customer. You are wondering how popular it is, you will find that the company has over two million reviews to its credit and has shipped more than twelve million bags till date. How Is eBags Performing Of Late?
If you must know, the company has been growing steadily since its inception. The website of eBags is said to have raked in two hundred million in sales in 2011. That indicates a growth rate of twenty six percent over the previous year. The company ranks 103 in the list of National Retailers for online revenue. Marketing Strategy Of eBags
The company owes its success to the drop shipping form of business model it operates with. The company neither owns nor stores the products it sells. There are pictures of the products displayed online where all the product description and information is given. eBags then collects payment and transfers the order to the manufacturer of the product who will then bear the responsibility to ship the product to the customer. The company thus manages by employing a thin line of employees slightly above hundred who work from the Greenwood village office. The company also adopts other successful marketing strategies like personalized email campaigns, studying the pattern of previous purchases of customers and making recommendations accordingly, varying the delivery strategies as per the customer needs and so forth. eBags Continues To Grow
The success of eBags can be attributed to its diversified marketing campaigns and the wide range of tie ups that it has formed with bag companies and other brands. It is regarded today as the one stop shop for anything to do with bags and related accessories.